Dale is a third generation motorman and his father, Adrian Pheiffer, actually operated from the premises which are today Wingfield Motors. He started with WesBank in 1993 after finishing a B.Comm at UCT and has since then been involved with car finance in one way or another. Dale started the Wingfield Motors Private Finance division in June 2008 and since then its gone from strength to strength (we now submit to the major players in the car finance industry, i.e. ABSA, MFC, WesBank, Standard Bank & RCS Group.)
Dale now manages Bestpriceformycars, a division of the Wingfield group of companies, situated in Goodwood.